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Be inspired by the blog posts for sales and aftersales that other engineering / manufacturing customers have already implemented with us in order to become more proactive in their markets, to live customer centricity with the entire organization and to promote international cooperation.

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All articles

Transparency That Sticks: How Funnel Logic Changes Sales Team Dynamics

Sales Director & Time Management

Who Sees What? Access and Control in Global CRM Landscapes

Why Role-Based Onboarding Outperforms the Classic Welcome Tour 

Beyond the Customer: How Sales Methods Improve Internal Collaboration

Mapping the Buying Center: How to Spot and Influence Internal Resistance

From Reactive to Proactive: Turning Sales Teams into Market Makers

What’s the Cost of Growth? Why More Salespeople Isn’t Always the Answer

From Gut Feeling to Real Forecasts: Why Many Sales Pipelines Overpromise

Why Generic Onboarding Plans Fail – and What to Do Instead

One Board, One Conversation: How Dashboards Shape Sales Routines

Effort Alone Doesn’t Close Opportunities: Why Customer Commitment Is Your Real Indicator

Re-Onboarding After Internal Role Changes – A Missing Ritual

Why Aftermarket Sales Needs Its Own Funnel

When Direct Sales Doesn’t Fit the Funnel: Navigating Edge Cases in Aftermarket

Turning Dashboards Into Action: From Reporting to Real Steering

The Moment It Clicks: When Sales Teams See the Funnel Working

Why Most Forecasts Miss the Market Signal

From Templates to Tactics: What Funnel Rollouts Often Miss

Smart Weekly Planning: The Sales Discipline That Drives Results

From Reactive Order-Takers to Strategic Drivers: The Mental Shift in B2B Sales

What Makes KPIs Useful for Sales Leaders

From Seller-Centric to Buyer-Led: Why Funnel Stages Must Reflect the Customer’s Process

Why Initial Data Quality Sets the Tone for Your CRM Success